Ricoh USA IT Channel Launch e-marketing strategy (www.ricoh-usa.com/itchannel)

Created a multi-year strategy for the introduction of a new distribution channel for Ricoh printers.  Components included:

·                Web site

·                Search engine optimization

·                Search advertising strategy

·                Email campaigns and list buying recommendations

·                Marketing database for on going tracking and CRM

·                On-line advertising strategy

Ricoh had adopted and implemented the plan.

Waterford USA E-Marketing Strategy.

On-going account direction of all their on-line marketing activities including

·                Marketing Database maintenance

·                Weekly emails

·                Segmentation model

·                Acquisition campaigns

·                Promotions

·                E-commerce integration

Casio E-commer ce site development and e-marketing

Engage by Casio for enhancing and maintaining their flagship e-commerce site Casio.com. Developed a specialty site for their Exilim digital camera and implemented a comprehensive e-marketing plan to support the product launch that included:

• List purchase and testing

• SEO

• Web Media buy

• Banners

• Unique landing pages

Kyocera Global Consumer Websites and Dealer Extranet http://usa.kyoceramita.com

Architected and oversaw the implementation of 4 consumer multi lingual websites with custom CMS implementation in a Java / DB2 environment. Solution included:

·                AS400 integration

·                E-commerce integration

·                Advanced personalization

·                Advanced security and access control

·                Multi –lingual CMS

Dow Jones Newswires CRM Strategy (www.djnewswires.com)

Dow Jones sells their newswires data through other vendor’s terminals and therefore has no direct relationships with their end user. Realizing that relationship is key to their future business success I’ve worked with their marketing team to establish a strategy and infrastructure for building a CRM database and a comprehensive set of marketing materials.

The solution included:

·                CRM Database

·                Data loading and cleaning strategies

·                Email program

·                Web site

·                Banner Advertising

·                Management reporting

Glaxo Smith Kline (GSK) – pre launch web awareness strategy for Cervarix HPV Vaccine

GSK sponsored a set of on-line and off line activities targeted to bring to the attention of Physicians the link between HPV infection and Cervical Cancer.

I’ve created the plan, built ROI model and reach and frequency analysis to demonstrate effectiveness.

The plan included:

·                Central web portal www.hpvresource.org

·                Emails

·                Live webcasts

·                On-line and off line advertising plan

·                Search engine optimization

·                Search engine advertising

Tiffany and Co. Sales and Marketing strategy for Business Gifts Division

Worked closely with business and marketing executive teams to identify new strategies to grow and develop their corporate gifts program. Recommendations included:

·                On line sales resource center

·                Sales management portal

·                Email campaigns

·                Interactive Catalogs

·                On-line advertising strategy

Citibank Private Client Bank – Corporate Reach Strategy

Account direction services for building a network of custom mini sites at fortune 500 companies’ intranets. The mini sites content was centrally controlled and updated while providing each company with specific rates and services for high net worth individuals.

Services included:

·                Needs identification

·                Requirements definition

·                Implementation
Successful rollout

Presidential Life Insurance: public website and agent self service application http://www.presidentiallife.com/

Architected and led the development of both the public web site and the agent portal. Agent portal integrated with in house AS400 to provide agents with up to date information about their policies and their status, enable them to make changes and educate them about the latest forms and procedures.

Tullett & Tokyo Liberty: public website and client services http://www.tullib.com

Architected and oversaw the development of a custom content management system that was then used to build multiple global web sites, client access sites and intranets.

·                ASP.NET technology

·                Integration with global customer database

·                E-commerce link with ability to charge customer per time of access to information

·                Global deployment

Alloy Marketing: Music Minisite

Together with the team at Alloy, created a minisite for AT&T that appealed to the youth audience and enabled teens to build music videos.

Televiza Mexico: teen portal www.burundis.com (now part of the Terra Networks)

Created a teen portal that was the fifth most popular site in Mexico. It included greeting cards, free email, community and multilingual abilities. It had over 100,000 unique visitors each day with over 1M page views each day.

CBS: Strategic feasibility study for the development of an advertiser extranet

Conducted a 2 month process of evaluation for CBS as to the needs and feasibility of implementing and advertiser extranet. Interviewed over 30 of their large advertisers, met with internal stakeholders on both coasts and assessed the capabilities of their internal internet development group. The final report included a complete blueprint for the recommended site.

Turner broadcasting:   a comprehensive selling tool based on Nielsen data

Architected and managed the creation of a unique selling tool that based on actual Nielsen data would show an advertiser how much money they would have saved if they would have advertised in TBS networks rather then on broadcast networks. Built advanced Reach, Frequency and GRP calculators and charting tools. This tool was immensely successful and was later updated every year.