GENERAL MANAGER / PRACTICE DIRECTOR

I have over 15 years of experience in managing interactive consulting engagements, companies and practices. I bring a combination of in-depth, hands on expertise in operations, strategy, business, marketing, creative and technology to develop world class web solutions.

I started my career as a web programmer but quickly moved into project management, technology management and then into strategy and eventually, executive management of interactive marketing teams and business development.

I've built and managed relationships with many fortune 500 companies in the consumer electronics, media and entertainment, retail, financial services, insurance, healthcare and other verticals.

As GM and Practice Director, I've led teams of up to 40 including direct P&L responsibility, sales, marketing, engineering and creative. I've managed 200% growth in services revenue at both of my last companies with great track record of on-time and on budget delivery to satisfied clients.  

Director, Web Solutions                                                                     

Manage the national Web Solutions practice. Responsible for practice P&L and a team of 25+ professionals. Manage the marketing, sales and delivery.

· Increased practice revenues by 200% in 3 years to over $4M and improved utilization to 80%+

· Created 3 new specialty team for Web Strategy, Web Analytics & Collaboration solutions

· Provide thought leadership regarding technology and digital / social / mobile strategy to all Edgewater clients.

· Key Accounts: Sylvania Lighting, McGraw Hill, Joslin Diabetes, Blue Cross Blue Shield of MA, Cover FX, Penske Trucks.

SuperNova Productions, Inc. NYC, NY                                                  March 2005 - March 2008

SuperNova Productions, Inc. is a privately held medical education and interactive agency providing strategic marketing solutions to the pharmaceutical, biotech and life sciences industry as well as e-marketing solutions to other industries.

General Manager                                                                                            Manage all aspects of company operations including: business development, Technology, Design and Delivery. Set strategic objectives, business plan and operational budgets for the company.  Establish business and strategic relationships with partners, clients, vendors and sub contractors. Report directly to the owners.

• Increased company revenues and profits by 300% in the last 30 months

• Secured new relationships with accounts such as Cablevision Systems, Waterford Crystal, Dow Jones.

• Expanded the Medical Education practice to secure new relationships with GSK, Novartis, Schering, Sepracor and Pfizer

• Set strategic product development goals and oversee the building the next generation of interactive products for delivery.

• Set operational processes for on time and on budget delivery

• Build products and processes to enable efficient delivery of Live meetings, Enduring materials, CME programs, Promotional programs, Sales training and POA meetings for the pharmaceutical industry

Multimedia Solution Corp. Edgewater NJ                                              August 1999 – February 2005
Multimedia Solutions is a privately held e-business strategy and development firm located in Edgewater NJ. MSC provides customer centric digital solutions to leading companies. 

Chief Technology Strategist                                                         February 2004-February 2005
Provide strategic consulting services to clients. Manage strategic partnerships and alliances. Support business development activities such as capability presentations, solution visioning, proposal writing and proposal presentation. Project effort estimation and pricing for fixed fee engagements. Provide training and mentoring to all sales professionals. Set the future technical strategy direction for the company.  Report directly to the CEO.

• Initiated and cultivated strategic relationships with Microsoft, IBM and OpenText resulting in over $1M in revenues

• Founded and managed a new strategic consulting practice that generated 10% of the company’s revenues. Converted over 70% of strategic engagements into projects. Established strategic consulting methodology, standards and procedures.

• Strategic engagements performed included:
  • Data warehousing and e-marketing infrastructure for Dow Jones Newswires

  • Strategic technology and e-marketing roadmap for Ricoh

  • Strategic competitive analysis for ISO

  • Strategic analysis of advertiser support needs and infrastructure for CBS

  • Sales and marketing technology strategy for Tiffany and Co.

• Built ROI models for every engagement, justifying the investment and building a strong business case.

Chief Technology Officer                                                                            1999-January 2004

Managed custom software development lifecycle from definition to successful implementation. Led a team of 15 analysts, architects, DBAs, FE developers, BE developers, network engineers and quality control specialists. Managed all network, security and hardware infrastructure. Reported directly to the president.

• Established the technology practice and in 4 years increased revenues from technology services from 20% to 70% of company revenues.

• Instituted development standards and methodologies: UML driven definition methodology and RUP based development methodology.

• Defined, architected and oversaw the successful implementation of over 50 technology solutions for top tier companies. Major engagements include:
  • NursingCenter.com – the world’s largest nursing portal.

  • 4 multilingual public sites and dealer extranet for Kyocera Mita

  • Financial portal for Alger.com

  • Global site development for Ticona.com

  • Implementation of Toshiba.com and content management tools

• Instilled a culture of diversity, accountability, quality and outstanding results that resulted in low turnover and high customer satisfaction levels.
  
  
  

Intel Corp Development Center, Haifa, Israel                                     March 1996 – August 1999

Intel Microprocessors is a $25B global company that is the world leader in microprocessor design and development. The microprocessor design center in Haifa Israel is at the forefront of Intel technology spearheading innovations such as the MMX chipset and Centrino mobile technology.

Web applications development manager

Managed the development life-cycle of all Intranet applications. Translated business needs into web applications. Established standards for internet development and trained all departments in web technologies. Reported to the Director of Information Systems.

• Designed and developed content and document management systems that powered the first Intel intranet in Israel. This system’s success led to responsibility for implementation and training in other Intel sites in the world.

• Designed and developed custom intranet applications.

Web Developer

Member of the first internet development team in Intel.

Israel Defense Force                                                                                     1989 – 1993

Lieutenant. Senior instructor – Israeli Cadet Academy
Tank platoon commander

 

Education

Technion – Israeli Institute of Technology                                  B.Sc Computer Science